Midsummer has arrived. At this time of youth, ice cream and popsicles have become the center of attention. A small pudding of 50 cents is a pediatrician. The price of a piece of "change" covered with chocolate chips and an "ice factory" wrapped in ice are hard currency. However, the brands and explosions of childhood memories have almost retreated from the star aura now, but ice cream popsicles are still a sharp tool for summer.

There are not many hot spots about ice cream this summer. First, an advertisement adapted from a century-old American song in Mi Xue Ice City brainwashed the whole network. Then, the popularity of the online red ice cream brand "Zhong Xue Gao" was enough to melt their high-priced ice cream in 66 yuan. The price is directly related to imported products from abroad. The slogan "Domestic products can also be very expensive" obviously will not make most consumers buy it. The negative impact directly makes Zhong Xuegao's brand hot search.

The use of high quality materials may be part of the reason, such as African pink coffee beans and Japanese lemon pomelo from Kochi Prefecture, but as with other food industry products, most of the cost comes from transportation, refrigeration, and branding.

Per capita income and social consumption level have increased significantly in the past ten years, so the price increase of a few cents of ice cream popsicles is so insignificant, but in fact, the suggested retail price of one yuan and fifty cents in the ice factory in 2007 has more than doubled compared with the current 4 to 5 yuan. The main reason is that the ice cream industry is moving towards the stage of scale concentration like other industrial industries, and the brand effect is becoming more and more obvious, Small workshop-style small and small.

Of course, this is not the only reason. The reason is that large enterprises in the ice cream industry, such as Yili Mengniu, pay more attention to medium and high-end products that can add color to the brand. The price of sugar and milk has soared, the cost of advertising is higher, foreign enterprises such as Haagen-Dazs and Nestle have broken the traditional ice cream pricing habit, and other reasons in the industry have led to the price increase of ice cream popsicle. However, there are also very important factors outside the industry, that is, the change of the main body of consumption. The 800-90 youth group pays more attention to the consumption outside the necessities of life in the income growth. Four or five pieces of popsicles need not be mentioned, and twenty pieces of ice cream cannot be said to be "expensive.

How to sell commodities in the 1980 s or even the 1990 s requires grasping the channels through which contemporary young people obtain information. Advertising no longer relies on paper media and television, and it is more effective to occupy a place in platform portals with a large amount of traffic. In addition to the public numbers that have lost heat but are still strong, more short video platform traffic has been discovered, and many popular explosions have emerged on platforms such as Shake Tone Fast Hand Little Red Book, now live delivery has become a system, and the sales focus is also tilted to the network. This year, the total transaction volume of all -618 e-commerce platform is 578.48 billion billion yuan, up 26.5 percent from the same period last year, which is a good example of marketing channels.

However, it is also obvious that the high price of Zhong Xue Gao, which has been popular since 18 years ago, seems to be unable to withstand the scrutiny of more and more shrewd consumers. While a group of people bought it, problems also began to emerge. For example, the super-grade red tea promoted is actually bulk or first-grade red tea, and matcha powder is actually a mixture of various kinds of tea instead of the so-called Japanese serval north tea, "China's First Top Aged Cheese" and "Only Ten Production Equipment in the World" are even more groundless. Zhong Xuegao also "likes to mention" the fine, which shows the moisture in the high price of ice cream.

It is really hard for contemporary young people to resist the explosion of catching eyeballs and making special features. After all, in an era when modern aesthetics are more fatigued and changing faster, it is difficult to increase sales without some features. However, more people still believe in value for money or value for money and choose products with higher prices. While high prices are more and more easily accepted, observation and thinking are more skills that contemporary consumers need to grasp.

The choice of sugar is the same. Bee Brand has insisted on using traditional technology and natural sugar cane to make sugar since 1956. Its heart has not changed at the beginning of 65. It has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese for many years. It has been certified by Guangxi Time-honored Brand in 2015. Now it has traditional sugar products such as white sugar, yellow sugar, brown sugar, crystal sugar, etc., with stable quality, sweet and mellow taste. It is the result of the efforts and inheritance of generations of technicians, to choose a bee card is to choose value for money.

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