Recently, the general manager of Wuzhou lehaha food industry co., ltd. and the inheritor of Guangxi intangible cultural heritage Wuzhou maltose traditional production skills, at the invitation of Wuzhou culture, radio, television, sports and tourism bureau, went to Wuzhou library to carry out a Wuzhou maltose production skills intangible cultural heritage experience activity with the theme of "reading this city and telling Wuzhou stories well" to publicize Wuzhou maltose production skills with a history of nearly 100 years to the public.

According to Wuzhou Chronicle, Wuzhou Liangguo Candied Fruit Factory, the predecessor of Leha, was the earliest manufacturer to export maltose in Guangxi, and it is still one of the most important maltose export enterprises in Wuzhou. It has been 68 years since its export history. It can maintain sustained export growth and market expansion, gain high reputation among overseas customers, and its products must be guaranteed by stable, high-quality and other qualities, this is the important factor that the traditional production technology of Wuzhou maltose can be valued and inherited by the government.

In the activity, Mo Xianke completely showed the technological process of traditional maltose production skills through simple tools. From malt, cooked rice to finished maltose, it seems simple and direct. However, if only the craftsmanship is relied on, only the family inheritance from father to son may still hear the cry of Wuzhou maltose in a street, becoming Guangxi intangible cultural heritage and Wuzhou intangible cultural heritage may only wait for the excavation of intangible cultural heritage organizations. The reality is that, the traditional production technology of Wuzhou maltose has long been not limited to workshop production and family inheritance, and the influence of bee brand maltose products is not limited to Wuzhou. It's just that breaking through this workshop-style skilled craftsmanship limitation, to the large-scale production of 10,000 tons per year, the problems that need to be solved are piled up.

Starting in 1956, the first generation of inheritors produced maltose through manual cooperatives. According to the market and dosage at that time, about one pot per day was enough for the neighbors to eat. Later, more skilled workers were slowly trained. Through teaching teachers to divide the work of sugar production such as wheat production, cooking, sugar boiling and squeezing, however, the boiling temperature depends entirely on experience, and the concentration and transmittance can only be squeezed by naked eyes and hands, thus limiting the output and development.

In 1993, Mo Xianke formally took over the maltose production technology in Wuzhou. He knew that although this handicraft can ensure that the flavor tradition is not affected by industrial addition, the market and output, even the quality of each batch, have become important issues that need to be solved immediately following the pace of the restructuring of public enterprises. The first thing Mo Xianke solved was the problem of output. Sugar boiling used a more efficient and stable concentration method, squeezing no longer used manpower, testing used computer equipment, and so on, which greatly liberated manpower and doubled the output several times in a few years. However, because only the manpower part of the traditional process was automated, mechanized and intelligent, the traditional flavor was not affected, but the quality was more stable, nowadays, there are a number of technology patents, and they are also moving forward with the goal of being more efficient and energy-saving.

The market problem is probably more difficult to solve. After the restructuring, Le Haha Company needs to develop and can only develop its own market to expand its demand. Mo Xianke, who was born in engineering and is a leader, has continuously participated in foreign exhibitions and sales for more than ten years, embraced new marketing methods, and set up Le Haha Company's official website early. Most traditional enterprises have fully settled in various platforms while e-commerce is still in the wait-and-see stage, the search engine seo optimization was laid out as soon as possible when it was still a concept. So far, it has harvested customers from almost every corner of the country. Bee brand maltose is also the top ten maltose brands in the whole network.

As advocated by intangible cultural heritage, inheritance and innovation in the new era, blindly pursuing the same, may enter the museum to commemorate yesterday, but it will not enter the vision of the masses today and tomorrow. Because of innovation and persistence, ancient maltose can be like a thick paste, closely bonding the past and the future.

This article label]Wuzhou Malt SugarMaltose traditional production skillsBee BrandBee Brand Malt SugarIntangible Cultural HeritageGuangxi Intangible Cultural Heritage

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