Intangible cultural heritage is not only the witness of the country's long history, but also the protection measure of the essence of multi-ethnic folk culture in China. Nowadays, cultural self-confidence is an important requirement and source of strength for China's national development, and "intangible cultural heritage" has become the confidence to undertake cultural self-confidence. When a skill or a form of expression is given the title of "intangible cultural heritage", it shoulders the important task of inheriting and innovating folk tradition.

Recently, mo xianke, inheritor of Guangxi intangible cultural heritage project "Wuzhou maltose making skills" and general manager of Wuzhou lehaha food industry co., ltd., led a team to visit Wuzhou yi source food co., ltd., an enterprise with Wuzhou intangible cultural heritage project "Wuzhou moon cake making skills", and general manager he ronglan warmly welcomed it.

Wuzhou Yi Yuan Food Co., Ltd. focuses on the research, development, promotion, production and sales of specialty foods. It is mainly engaged in the production and sales of old woman cakes, chicken cakes, mid-autumn moon cakes and other foods. It has been cooperating with Le Haha for a long time. The fructose syrup, glucose syrup, baking syrup and maltose syrup produced by Le Haha basically cover the production field of dessert and cake baking. The company aims at high-quality natural materials and strict food safety, the selection of raw materials and stable quality of products produced by Le Haha Company have laid a foundation for long-term cooperation between the two enterprises.

This visit is not only the caring and attentive of the partners, but also the mutual exchange of the online marketing experience of the two enterprises. Lehaha Company has achieved good results in mainstream online sales platforms such as Tmall, Jingdong and Pinduoduo. Among similar products, Lehaha Company's bee brand has the strength of ranking. However, the emerging online marketing channels such as live broadcast and short video have not been able to open up the situation. Mo Xianke said, what is the current trend, our "intangible cultural heritage" must move forward on the trend. It cannot be said that "intangible cultural heritage" is the label and bottom line for the survival of tradition. If tradition is not in line with reality, it will only slowly dim and eventually lose its vitality and enter the showroom. Today's cultural confidence is about broader and deeper self-confidence. Whether it is maltose or moon cakes, these old folk customs need to keep up with the times. He Ronglan also agrees.

What to do? How to do it? He Ronglan, the person in charge of Yi Yuan, put forward the most direct and realistic problem. Yi Yuan Company is not short of talents, but lacks feasible marketing plan. Mo Xianke put forward the basic idea of whole network marketing by taking Le Haha Company as an example. How to decorate a company's face on the Internet is essential to make its own official website and cooperate with the search platform. The exquisite and informative official website of Le Haha Company has brought many customers from outside the province and in-depth cooperation with mainstream search engine Baidu-both Baidu Encyclopedia and keyword search can see traces of Le Haha Company, allowing Le Haha to leave business cards in the field of sugar seasoning.

Secondly, entering major mainstream online sales platforms is also a necessary means to promote "intangible cultural heritage" products. Online sales may not replace offline transactions, but it directly provides consumers and businesses with channels to understand products, and ultimately achieves a more far-reaching brand effect. Many enterprises with "intangible cultural heritage" in Wuzhou have also begun to keep pace, such as Bingquan, Tianqi, Sanhe and other time-honored brands have entered the competition team of online sales.

All the "intangible cultural heritage" projects of Le Haha and Yi Yuan belong to traditional production techniques. The products put into the market are the direct results of such techniques. If we want to adapt to the times, we must differentiate our products. In order to develop more application fields, Le Haha Company has introduced whole wheat maltose specially used for medicine, golden standard maltose specially selected for better materials and high-quality gifts, and moon cake syrup specially used for moon cakes, for differentiated products such as industrial maltose used in industrial production, brand vitality requires the continuous delivery of fresh blood. It is too risky for the "intangible cultural heritage" that needs innovation to go all the way. During this period, He Ronglan also took out moon cake products that cater to the market for everyone to try.

The field of live broadcast and short video is also a must for the development of "intangible cultural heritage". Although the cultural strategy now highlights inheriting the tradition, it is difficult to talk about inheritance without deep contact with the young people. Watching live broadcast and short video is an important way for modern and contemporary young people to obtain information and entertainment after work and study. For Le Haha and Yi Yuan, it may need an opportunity to make a breakthrough in this field, however, only by laying the groundwork in the early stage and continuous output of content can it be possible to seize this opportunity.

After a few hours of conversation, both parties have benefited a lot, and they have reached a tacit understanding of continuous cooperation. They also deeply lament that the inheritance of "intangible cultural heritage" is deep and far away, and it is difficult to hinder, but at the moment when national policies encourage and promote cultural self-confidence, It will be lasting and bright.

Bees Brand has insisted on using traditional technology and natural materials to make sugar since 1956. Its heart has not changed in early 67. It has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese for many years. It has been certified by Guangxi Time-honored Brand in 2015. Now it has seasoning products such as classic maltose, golden maltose, whole wheat maltose, glucose syrup, moon cake syrup, white sugar, yellow sugar, brown sugar, crystal sugar and crystal sugar, with stable quality and stable, it is the result of the efforts and inheritance of generations of technicians. Choosing a bee card means choosing value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar sixty-seven years!

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