Personal Experience and Brief Introduction of Mo Xianke, Chairman of Bee Brand

Classification: News

Release time: 2022-03-14

Summary: After graduating from the food science department of guizhou agricultural college in 1993, mo xianke came to work in Guangxi Wuzhou liangguo candied fruit factory (the predecessor of Guangxi Wuzhou leha food industry co., ltd.), was assigned to the maltose workshop, and began to follow the "Wuzhou maltose traditional production skills...

In 1993, after graduating from the food science department of guizhou agricultural college, mo xianke came to work in Guangxi Wuzhou liangguo candied fruit factory (the predecessor of Guangxi Wuzhou lehaha food industry co., ltd.) and was assigned to the maltose workshop. he began to learn from master Huo jiexiong, the third generation inheritor of "Wuzhou maltose traditional production skills. After years of continuous learning and practice, combined with his profound basic theoretical knowledge, he quickly stood out and fully mastered the traditional production skills of Wuzhou maltose. Since then, he has been the main project practitioner of "Wuzhou maltose traditional production skills.
 

蜜蜂牌董事长莫显科
 

In 1998, Mo Xianke was promoted to the position of assistant general manager, and then to the position of deputy general manager, and was officially rated as the master of "traditional maltose production skills" of the company. He assisted the then general manager in technological development and technological transformation, and was responsible for the export business of bee brand maltose. He was in charge of the export markets of the United States, Canada, Australia, Europe, Hong Kong, Macao and Southeast Asia, expand and maintain the overseas sales of bee brand maltose, rock sugar and brown sugar.
 

蜜蜂牌董事长莫显科
 

In 2012, Mo Xianke served as the general manager of the company. Since his tenure, the company has not suffered any losses. He has been leading the company to continuously develop and innovate, formulate the company's strategy, business philosophy, and have clear goals. The development of e-commerce projects in 2015 has 20 stores so far. In 2021, the annual sales were 18.67 million yuan, an increase of 12% over the previous year, of which e-commerce revenue was 2.82 million yuan.
 

蜜蜂牌董事长莫显科
 

Under the leadership of Mo Xianke, bee brand maltose products were awarded the title of "Guangxi quality products" in 1982 and 1997, the Guangxi Zhuang Autonomous Region quality food award in 1988, the bronze award of the State Ministry of Light Industry Expo in 1990, and the title of "Guangxi quality products" in 1997. In 2015, the company was awarded the honorary title of "Guangxi time-honored brand" by Guangxi Department of Commerce.
 

蜜蜂牌董事长莫显科
 

In 2019, Mo Xianke was awarded the title of "municipal representative inheritor" of municipal intangible cultural heritage representative project (Wuzhou maltose production technology); in 2021, he was awarded the title of "representative inheritor" of the representative project of intangible cultural heritage (maltose production technology) by the autonomous region, and won the honorary title of "top ten cattle merchants" in Guangxi competition area in 2021, in the same year, he was awarded the title of "Wujia Linong Mall Merchants" by Wuzhou Rural Credit Union.
 

蜜蜂牌董事长莫显科
 

Mo Xianke gave full play to his professional expertise. In the practice of making maltose, he gradually developed his own unique insights on the maltose production process. The raw materials were carefully selected, the process was improved, and every process of the traditional production process was strictly controlled. The product quality is more stable and high-quality, which has made outstanding contributions to the development and inheritance of Wuzhou maltose production technology.
 

蜜蜂牌董事长莫显科
 

Under the leadership of Mo Xianke, bee brand maltose was initially only popular in the Guiqiong region of Guangdong, Hong Kong and Macao, and later pushed bee brand maltose to the national market and increased exports, making Wuzhou Lehaha Food Industry Co., Ltd. one of the important maltose exporters in the country. bee brand maltose has truly achieved global marketing from a regional brand.
 

蜜蜂牌董事长莫显科
 

Mo Xianke is also committed to the inheritance and protection of Wuzhou maltose production skills. He personally led and trained the staff in the factory, taught the traditional production skills of Wuzhou maltose, and trained 5 professional and technical elites and 11 traditional industrial workers.
 

蜜蜂牌董事长莫显科
 

Mo Xianke also actively expands the business and products of the company. Based on the traditional maltose production, he develops and launches products such as baking syrup, moon cake syrup, glucose syrup, high fructose syrup, medicinal caramel, etc., which are compatible with the company's traditional maltose products, traditional rock sugar, brown sugar and other sugar products, and have won unanimous praise from new and old customers, and with Daliyuan, Jiang Xiaobai, Zixiang Garden, Shuangqian, Bingquan, Kyoto Niancian, Meixin, Guangzhou Restaurant, Da Ronghua and other well-known brands at home and abroad for in-depth cooperation.

 

蜜蜂牌董事长莫显科

 

Since 1956, Bee Brand has insisted on using traditional technology and natural sugar cane to make sugar. At the beginning of 65, it has not changed its heart. For many years, it has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese. In 2015, it was certified by Guangxi Time-honored Brand. Now it has traditional sugar products such as white sugar, yellow sugar, brown sugar and crystal sugar. It is the result of the efforts and inheritance of generations of technicians. Choose Bee Brand, is to choose value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar sixty-five years!

 

 

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[Label of this article] Moxianke Wuzhou Maltose Guangxi Intangible Bee Brand

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Key words: Personal Experience and Brief Introduction of Mo Xianke, Chairman of Bee Brand

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