Recently, a long-term partner of Le Ha Bee Brand and a leading online marketing consulting enterprise organized an exclusive interview for Mo Xianke, chairman of Wuzhou Le Ha Ha Bee Brand, to share Bee Brand's achievements in online marketing and its experience in how to carry out online marketing.

Bee brand maltose, which was founded in 1956 and has gone through 65 years of wind and rain, has not only been loved by the audience in Lingnan region, but also been recognized by the government. Since 1982, it has won the title of Guangxi high-quality product, the first in the total score in the evaluation of similar products, the bronze award of the State Ministry of Light Industry Expo in 1990, the title of Guangxi high-quality product in 1997 and the title of "Guangxi time-honored brand" in 2015, at the same time, it is also the protection unit of the "intangible cultural heritage" project. The production method of bee brand maltose has been selected into the intangible cultural heritage, and has always been a leading manufacturer of maltose export in Guangxi, which is exported to all regions and countries with Chinese market.
 

However, bee brand maltose has encountered a big problem faced by the traditional manufacturing industry, that is, although the audience is stable, due to the old tradition of production methods, narrow publicity channels, product positioning lagging behind the consumption environment, difficulties in customer base expansion, etc. due to the failure of business strategies to keep up with the times, mo xianke, chairman of Wuzhou le ha bee brand, also realized this problem very early, in an interview with Shan Ren Consulting, he expressed his concern that "our maltose is sold overseas, but people outside the industry do not know it". Bee brand maltose is well-known overseas and in Guangdong and Guangxi, but this is not the end point. The excellent quality of bee brand maltose should be known to more Chinese and should enter shops in cities and towns in China. But how to do it? Chairman Mo Xianke spent nearly 30 years "crossing the river by feeling the stones".
 

Chairman Mo Xianke contacted the later online sales giant Alibaba platform as early as around 2000, but it was ineffective because he had no relevant experience. The bee brand also had an official website at the same time, but it was negligent in management and became a decoration. The paid promotion has also achieved little effect. "A lot of money has been spent, although I feel distressed, but there is nothing I can do about it".

In 2015, Bee Brand ushered in a turning point. In order to adapt to the trend of continuous renovation of product types and the development of e-commerce, Bee Brand adjusted its diversified product sales strategy and used the Internet to expand its sales. As soon as Bee Brand maltose classic packaging was launched on Taobao, Jingdong and other online shopping platforms, it immediately attracted many consumers to place orders. It also opens stores on B2B platforms such as Alibaba. After customers learn product information from the Internet, they contact the company offline to conduct transactions. With some efforts, bee brand maltose has embarked on a period of development in online marketing, but this is obviously far from enough.
 

By chance, Chairman Mo Xianke came into contact with Shan Ren Consulting and formed a cooperative relationship. During the training and study of Shan Ren Consulting, Chairman Mo Xianke gained a lot. "I have been groping for a long time. The process is too painful. Maybe in the process of my groping, my competitors are running forward." After systematic study and training, chairman Mo Xianke began to launch the whole network marketing, build a marketing website, carry out a new planning layout for promotion, carry out a new planning for a number of major e-commerce platforms and other measures began to be implemented. Bee brand maltose network marketing increased year by year, and in the fourth year, only network marketing achieved excellent results of 4 million annual revenue.
 

At the same time, due to the gradual deepening of online marketing, the popularity of Bee Brand is rising step by step. Bee Brand Maltose has gone out of Lingnan and is heading to all parts of the country. As of 2021, Bee Brand has established close cooperative relations with famous Chinese brands such as Jiang Xiaobai, "China Time-honored Brand" Zui Xiang Yuan, Shuangqian Guiling Cream and foreign trade enterprises in Australia, New Zealand, the United States and other countries, continuous learning to cope with changes, traditional enterprises can accelerate the transformation and upgrading of development, in the market waves in the wind forward.
 

Since 1956, Bee Brand has insisted on using traditional technology and natural sugar cane to make sugar. At the beginning of 65, it has not changed its heart. For many years, it has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese. In 2015, it was certified by Guangxi Time-honored Brand. Now it has traditional sugar products such as white sugar, yellow sugar, brown sugar and crystal sugar. It is the result of the efforts and inheritance of generations of technicians. Choose Bee Brand, is to choose value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar sixty-five years!
[Label of this Article] Bee Brand Maltose Bee Brand Online Marketing Single Kernel Consultation

responsibility editor]