Mo Xianke, Chairman of Guangxi Wuzhou Lehaha Food Industry Co., Ltd., the fourth-generation inheritor of Wuzhou maltose traditional production skills, was named the representative project of Wuzhou intangible cultural heritage (Wuzhou maltose production skills) in 2019. "Inheritor", in 2021, he was awarded the title of "Representative Inheritor" of Guangxi Autonomous Region-level Intangible Cultural Heritage Representative Project (Wuzhou Maltose Maltose Production Skills).

 

 

Personal experience

From 1989 to 1993, Mo Xianke studied in the Department of Food Science of Guizhou Agricultural College.

After graduating from university in 1993, he came to work in Guangxi Wuzhou Liangguo Candied Fruit Factory (the predecessor of Guangxi Wuzhou Leha Food Industry Co., Ltd.) and was assigned to the maltose workshop. He began to learn from Master Huo Jiexiong, the third generation inheritor of "Wuzhou Maltose Traditional Making Skills. After years of continuous learning and practice, combined with his profound basic theoretical knowledge, he quickly stood out and fully mastered the traditional production skills of Wuzhou maltose. Since then, he has been the main project practitioner of "Wuzhou maltose traditional production skills.

 

 

In July 1994, due to outstanding performance, in the process of open recruitment of cadres in the factory, he was appointed as the deputy director of the maltose workshop and the technical guide of maltose production.

In June 1995, he was officially appointed as the director of maltose workshop and maltose process instructor. Fully preside over the production and technical guidance of maltose workshop, and strengthen the standardized implementation of the traditional production process of maltose in Wuzhou.

In March 1996, he was appointed as the technical section chief and quality control section chief of Guangxi Wuzhou Liangguo candied fruit factory. He was responsible for the technical development of the whole factory, as well as the construction and operation of the quality control system. He set sail for the traditional bee brand maltose of the factory and exported it to all parts of the world, providing effective quality guarantee.

 

 

In December 1996, he was appointed as the production section chief of Guangxi Wuzhou Liangguo candied fruit factory, and was fully responsible for the production of three workshops (traditional maltose workshop, hawthorn cake workshop and Liangguo candied fruit and jujube workshop).

In June 1997, he was appointed as the deputy manager of the marketing department, responsible for the market expansion and sales maintenance of bee brand maltose, rock sugar, brown sugar, etc. in Northeast and North China.

In 1998, with the approval of Wuzhou Town Collective Industry Association, the original "Wuzhou Liangguo Candied Fruit Factory" was reorganized into "Guangxi Lehaha Food Industry Co., Ltd." and the bee brand trademark and bee brand maltose packaging of the original Wuzhou Liangguo Candied Fruit Factory are still in use today. During this period, Mo Xianke was promoted from assistant to general manager, then to deputy general manager, and was officially named the company's "traditional maltose production technology master. Assisted the then general manager in technical development, technical transformation, and was responsible for the export business of bee brand maltose, in charge of the export markets of the United States, Canada, Australia, Europe, Hong Kong, Macau and Southeast Asia, and expanded and maintained the overseas sales of bee brand maltose, rock sugar and brown sugar.

 

 

In 2000, according to the company's strategic deployment of "not only to be the best traditional maltose process, but also to be the most environmentally friendly production enterprise", Mo Xianke led the company's technical team to successfully build Wuzhou's advanced large-scale UASB water treatment system, which will discharge the wastewater generated in the maltose production process after reaching the national first-class discharge standard.

In 2001, according to the production characteristics of traditional maltose process, the water consumption of maltose production was successfully reduced by 10 times, and the energy consumption of maltose production workshop was reduced by half, which not only saved a lot of costs for the company, but also won the praise of customers all over the world for the environment-friendly production mode of bee brand traditional maltose process.

In 2012, Mo Xianke served as the general manager of the company, leading the company to continue to innovate and promote the development and inheritance of maltose production skills.

 

 

He gave full play to his professional expertise. In the practice of making maltose, he gradually developed his own unique insights into the maltose production process. The raw materials were carefully selected, the process was refined, and every process of the traditional production process was strictly controlled, and the product quality was more stable. High quality has made outstanding contributions to the development and inheritance of Wuzhou maltose production technology.

 

 

Under his leadership, bee brand maltose was initially only popular in the Guiqiong region of Guangdong, Hong Kong and Macao, and later pushed bee brand maltose to the national market and increased exports, making Wuzhou lehaha food industry co., ltd. one of the important maltose exporters in the country. bee brand maltose has truly achieved global marketing from a regional brand.

 

 

Mo Xianke is also committed to the inheritance and protection of Wuzhou maltose production skills. He personally led and trained the staff in the factory, taught the traditional production skills of Wuzhou maltose, and trained 5 professional and technical elites and 11 traditional industrial workers.

 

 

Mo Xianke also actively expands the business and products of the company. Based on the traditional maltose production, he develops and launches products such as baking syrup, moon cake syrup, glucose syrup, high fructose syrup, medicinal caramel, etc., which are compatible with the company's traditional maltose products, traditional rock sugar, brown sugar and other sugar products, and have won unanimous praise from new and old customers, and with Daliyuan, Jiang Xiaobai, Zixiang Garden, Shuangqian, Bingquan, Kyoto Niancian, Meixin, Guangzhou Restaurant, Da Ronghua and other well-known brands at home and abroad for in-depth cooperation.

 

 

Under the leadership of Mo Xianke, adhering to the business philosophy of "brand refinement, quality excellence", Guangxi Wuzhou Lehaha Food Industry Co., Ltd.'s bee brand maltose, rock sugar, brown sugar and other products have been exported to all parts of the world, winning customers at home and abroad Favor and high praise. Among them, bee brand maltose products won the title of "Guangxi quality products" in 1982 and 1997, won the Guangxi Zhuang Autonomous region quality Food Award in 1988, won the Bronze Award of the State Ministry of Light Industry Expo in 1990, and in 2015, the company was awarded the honorary title of "Guangxi time-honored Brand" by the Guangxi Department of Commerce.

 

 

Personal Achievements

In 1997, the bee brand maltose product of Guangxi Wuzhou Lehaha Food Industry Co., Ltd. was awarded the title of "Guangxi Quality Product;

 

 

In 2015, he led Guangxi Wuzhou Lehaha Food Industry Co., Ltd. and Bee brand trade names and trademarks, and was awarded the honorary title of "Guangxi Time-honored Brand" by Guangxi Department of Commerce;

 

 

In 2019, he was awarded the title of "municipal representative inheritor" of Wuzhou intangible cultural heritage representative project (Wuzhou maltose production technology);

 

 

In 2021, he was awarded the title of "representative inheritor" of Guangxi autonomous region level intangible cultural heritage representative project (Wuzhou maltose production technology) ";

 

 

In 2021, Mo Xianke, general manager of Guangxi Wuzhou Lehaha Food Industry Co., Ltd., won the honorary title of "Top Ten Bull Merchants" in Guangxi Division in the 12th E-commerce Top Ten Bull Merchants Selection Activity.

 

 

In December 2021, Mo Xianke, general manager of Le Haha Company, was awarded the title of representative inheritor of Wuzhou Maltose Production Technology, a non-heritage project in the autonomous region.

 

 

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