The inheritors of intangible cultural heritage projects from all over the world brought traditional folk customs, art, food, etc. from all over the world to bring a different Chinese New Year to the audience and the people on the scene. The general manager of Wuzhou Lehaha Food Industry Co., Ltd. and the heir of the Guangxi intangible cultural heritage project "Wuzhou Maltose Traditional Production Skills" Mo Xianke was invited to the scene to witness this truly Chinese New Year intangible cultural heritage event.

In fact, many Wuzhou people do not know any bee brand maltose, have not heard of any Wuzhou Liangguo candied fruit factory, and do not know any Guangxi intangible cultural heritage "Wuzhou traditional maltose production skills". However, they take out the classic packaging maltose with red cover and white bottle, the round drum bottle body and the plain and real "pure maltose" printed on the outside, which immediately remind the old Wuzhou people that even if maltose sticks to their jaws and molars.

Decades have passed, Wuzhou old brands that started and developed with us, such as Bingquan, Tianqi and Shuangqian, have all embarked on the road of national tide. However, we are still using the old packaging with red cover and white body and making maltose with the old technology. Some people say that we do not want to make progress. Some people say that we stick to the tradition. In fact, it is for children of the same size with the same memory to find the familiar malt fragrance, it is also for the inheritance of the skills of the older generation for nearly a hundred years.

The reason why the intangible cultural heritage project can be evaluated is because its source is simple handicrafts. Due to the difficult conditions in the past, an iron pot cooks rice and sugar, manually presses and filters, and uses firewood as fuel. The lowest-cost small workshop-style production brings cheap taste pleasure to the public. Maltose is also very particular about experience. Apprentices are inevitably injured when they start their jobs. Boiling sugar is not only a technical job-they know the quality of maltose by their eyes and experience. Sometimes they think that the color is golden, but the concentration may be insufficient. Sometimes, if the temperature is not well controlled, the day's work will be ruined because of the paste bottom-or manual work. Without a tendon, the thick syrup can't be stirred and is often scalded by extremely high.

Environmental factors are also a big problem. It needs a dark, humid and constant temperature wheat hair environment to promote wheat germination. After the founding of the People's Republic of China, the construction of air-raid shelters used to be an important part of national defense projects. Wuzhou has a large number of air-raid shelters. During non-stressful periods, with the rain-rich Wuzhou climate, long and light air-raid shelters have become the first choice for wheat hair. Le Haha once built his own air-raid shelters for wheat hair, he also won several awards for national defense construction, which has become an interesting story passed down by the workers of Lao Le Haha.

These are all bad strategies limited by conditions. Different from the general handicraft intangible cultural heritage, which pays attention to artistic attainments and customization of personality, as long as conditions permit, automatic production should be used to improve output and liberate productivity. Under the management and development of generations of Wuzhou maltose production technology inheritors, the selection of materials and the essence of technology have never been changed, even with clean energy, automatic machinery and intelligent equipment, it can also maintain the traditional flavor, so many friends can eat the same taste or even the same packaging of bee brand maltose in childhood, youth, middle age and old age.

Over the past few decades, we have also made breakthroughs, not only enriching the maltose category, such as Jindian maltose, which is fragrant with wheat, whole wheat maltose, which is the first choice for medicine, glutinous rice maltose, which is more fragrant, but also various special maltose products, such as baking syrup and moon cake syrup. Bees brand not only ploughs deeply on maltose, but also adds soft sugar, edible sugar, noodles and river flour products, especially edible sugar products. Bees brand brown sugar and Bees brand crystal sugar have already gained many loyal customers on major e-commerce platforms. Others, such as Bees brand red dates and walnut soft candy, often go to various reception places. The bottom line is not using additives. Good product quality can win public praise.

"Bees can't use the signboards of Guangxi's time-honored brands and Guangxi's intangible cultural heritage without making progress. As long as they don't make progress or forget their original intention, they will be eliminated at any time. Customers will always buy products instead of time-honored brands." This is a word repeatedly mentioned by Mo Xianke to employees, and it is also a whip that keeps pushing Lehaha to chase the pace of the times. Today Lehaha has made a certain fame in the road of online marketing, its sugar products and maltose products have been in the forefront of sales and word-of-mouth, all kinds of live with goods and short video platforms can also find the figure of bee brand. As Mo Xianke said, Guangxi's time-honored brands are not the end, and the century-old stores are only more than 30 years old. We should maintain quality, improve brand influence, and run for further goals.

Bees Brand has insisted on using traditional technology and natural materials to make sugar since 1956. Its heart has not changed in early 68. It has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese for many years. It has been certified by Guangxi Time-honored Brand in 2015. Now it has maltose products such as classic maltose, golden maltose and whole wheat maltose, syrup products such as glucose syrup, baking syrup, moon cake syrup, sugar and other edible sugar products with stable quality, sweet and mellow is the result of the efforts and inheritance of generations of technicians. Choosing a bee card means choosing value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar for sixty-eight years!

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