"The brand is tempered and refined, and the quality strives for perfection"

Recently, Mo Xianke, chairman of Lehaha Bee Brand in Wuzhou, Guangxi, was interviewed by a reporter from Guangxi Food Safety News to talk about the survival of the time-honored brand Bee Brand.

The natural fermentation of sugar by grains is a leap in civilization since the juice is directly extracted from sweet fruits and vegetables. The ancient people who are addicted to sweet learned to use the natural law to replace the direct extraction from nature, and maltose was born. Maltose has been the most popular method of obtaining sugar from folk from ancient times to modern times, mainly made by boiling cooked rice and malt at high temperature and naturally fermented. Maltose was once a condiment, but the production process took long time and the yield was low, it was gradually replaced by sucrose, and then made more snacks in the folk. In the modern era of rich dessert varieties and increasingly fierce competition, the development of bee brand maltose, which was established in 1956, needs to seek a new path.
 

"We initially used this old production method, but later, because it took a long time and the output was low, we combined the traditional maltose production technology with the imported mechanized production equipment, and independently innovated and developed a semi automatic production line, so that 13 production processes, such as soaking and washing rice, grinding rice, malt fermentation and cooking, were carried out in the pipeline." Mo Xianke realized this early and made reforms. The semi-automatic production line brought the bee brand with an annual output of more than 5000 tons. It got rid of the shackles of traditional handicrafts. Large-scale production brought huge development and market share. The bee brand is centered on Wuzhou, radiated to the entire Guangdong and Guangxi, and even went overseas to become the largest exporter of maltose in Guangxi. "Where there are Chinese, there are bee brands, that's not an exaggeration".
 

In the process of enterprise development, it is most easy to be carried away by short-term interests. For traditional brands, it is to replace the traditional handicraft industry with higher profit and lower cost assembly lines and industrial raw materials with high manpower input and natural materials, and also give up the unique quality and craftsmanship spirit of traditional handicraft industry. Mo Xianke found the balance between traditional technology and modern development in the process of bee brand reform, "Although the production cost of traditional production technology is much higher than that of modern technology, in order to better ensure the quality of maltose, we still have not changed. The maltose made by traditional production technology tastes sweeter and more mellow, which is difficult to achieve by modern technology." It is precisely because of not giving up quality that Bee Brand will gain the support and trust of loyal customers and a wide spread of good reputation. In addition, it has also been officially recognized. Bee Brand Maltose has successively won the "National Ministry of Light Industry Expo Bronze Award", "Guangxi Quality Products", "Guangxi Time-honored Brands" and other honors, and has also left traces in many trade fairs.
 

In order to ensure the quality and safety of export and domestic products, in addition to passing the ISO9001, ISO2200 food safety management system and HACCP system certification, in 2017, bee brand was also reviewed by the China National Certification and Accreditation Regulatory Commission, passed the "same line, same standard and same quality" certification, and was allowed to be displayed on the "same line, same standard and same quality" export food information service platform. "To obtain this'three sames' certification, companies are required to produce export and domestic products on the same production line according to the same standards to ensure that the export and domestic products can reach the same quality level. Therefore, we currently adopt a standardized management method and implement standardized supervision, so that every link, everyone, and every detail of the production process are supervised, recorded, and traced, and the quality and safety of products are strictly controlled." Mo Xianke's rigor in production process management has allowed Bee Brand to harvest many stable partner companies, such as Jiang Xiaobai, "China Time-honored Brand" Zui Xiangyuan, Shuangqian Guiling Cream, etc., and foreign trade companies in New Zealand, Australia, and the United States. Expand extensive cooperation.
 

As one of the manufacturers of Chinese traditional craft maltose, bee brand has become an important messenger of Chinese food culture, shouldering the important task of spreading and inheriting Chinese culture. "In order to better pass on the traditional maltose production skills and ensure that there is no deviation in the inheritance, the company has established a core technical team. Each member of the team must not only be familiar with the entire production process, but also on the basis of maintaining the core of the skills. Improve, research and innovate, so that the inheritance can last forever." With the efforts of Mo Xianke, the company has established a complete supplier standard evaluation system, and has also established a special product quality inspection department to accurately control product quality and ensure product quality. There are also great achievements in network marketing. The network marketing team has laid the bee brand to the full platform coverage. The sales volume on each major platform is gratifying, and there is still huge room for development in the future.
 

Since 1956, Bee Brand has insisted on using traditional technology and natural sugar cane to make sugar. At the beginning of 65, it has not changed its heart. For many years, it has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese. In 2015, it was certified by Guangxi Time-honored Brand. Now it has traditional sugar products such as white sugar, yellow sugar, brown sugar and crystal sugar. It is the result of the efforts and inheritance of generations of technicians. Choose Bee Brand, is to choose value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar sixty-five years!
[This article label] Bee Brand Bee Brand Maltose Maltose

responsibility editor]