Bee Brand Maltose Appears in "Dragon Year Intangible Heritage Collection", Inheritor Mo Xianke Won Award from China Intangible Heritage Protection Association

Classification: News

Release time: 2024-04-28

Summary: As one of the most important traditional festivals of the Chinese nation, the Spring Festival is also the most concentrated period of various folk activities and intangible cultural heritage practices. On February 10, on the first day of the first month of the year of Jiachen Dragon, the non-heritage collection of the year of the Dragon opened in the first City of Guoan, Xianghe County, Hebei Province. The bazaar is divided into four major sections: "Jiachen Longji", "Handled Jianghu", "Shishen Street" and "Thousand Goods Collection", bringing together more than 200 preferred intangible cultural heritage projects from 21 provinces and cities. Many national intangible cultural heritages hidden in purdah are displayed one by one in the year of the dragon.

 

As one of the most important traditional festivals of the Chinese nation, the Spring Festival is also the most concentrated period of various folk activities and intangible cultural heritage practices. On February 10, on the first day of the first month of the year of Jiachen Dragon, the non-heritage collection of the year of the Dragon opened in the first City of Guoan, Xianghe County, Hebei Province. The bazaar is divided into four major sections: "Jiachen Longji", "Handled Jianghu", "Shishen Street" and "Thousand Goods Collection", bringing together more than 200 preferred intangible cultural heritage projects from 21 provinces and cities. Many national intangible cultural heritages hidden in purdah are displayed one by one in the year of the dragon.

This year of the Dragon Intangible Cultural Heritage Collection is guided by the Department of Culture and Tourism Intangible Cultural Heritage, and jointly organized by the China Intangible Cultural Heritage Protection Association, the Hebei Provincial Department of Culture and Tourism, the People's Government of Langfang City, and CITIC Guoan Group.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

The "Year of the Dragon Intangible Heritage Collection" not only cooks a cultural feast for tourists, but also an opportunity for the inheritors to communicate and improve. Nearly a thousand non-genetic inheritors and performers, there are both energetic elders and vigorous teenagers, both experienced national inheritors and newcomers. In particular, most of the performing teams such as Geyucheng Chongge Association, Zuogezhuang Pole Association, Cangzhou Loo Zi and Zhongfan share the same stage and the whole family go to battle, which is in line with the concept of building a team of non-genetic inheritors with national and provincial representative inheritors as the leader, municipal and county inheritors as the backbone, general inheritors as the foundation, and reasonable echelons.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

Photos of the scene. All kinds of intangible cultural heritage projects, such as folk customs, food and skills, come together.

蜜蜂牌麦芽糖亮相“龙年非遗大集”

蜜蜂牌麦芽糖亮相“龙年非遗大集”

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

Mo Xianke, the inheritor of Guangxi's intangible cultural heritage project "Wuzhou Maltose Making Skills", was also invited to participate in this traditional Chinese cultural feast, bringing bee brand maltose out of Guangxi again to leave an impression on Chinese all over the country and even the world.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

As the inheritor, Mo Xianke introduced the historical excitement and excitement of Wuzhou maltose. As an extremely ordinary and homely food, maltose has a long history but an orderly inheritance, and eventually becomes a non-cultural heritage. It also shows that the country attaches great importance to the inheritance of folk customs and the uniqueness and irreplaceability of maltose production techniques.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

In the live picture, Mo Xianke and his "disciples" showed Wuzhou maltose production skills to Wu Bixia, a well-known Chinese singer.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

After the event, Mo Xianke also received a certificate of honor issued by the China Intangible Cultural Heritage Protection Association to show Mo Xianke's contribution as a non-genetic inheritor to the protection of intangible cultural heritage and the promotion of intangible cultural heritage projects in line with the development of the times.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

As a non-heritage product, the brand "Bee Brand" began in 1956 and has been loved by local people in Wuzhou for 68 years. The generous color matching of red cover and white body, the once bright "pure maltose", and the most important thing is the same formula and taste for decades. Insisting that malt rice is made without additives are all gold-lettered signboards that we can develop so far, while red and white classic packaging can still be purchased in major supermarkets.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

Not only classic models, but over the years we have also developed maltose suitable for various application scenarios, such as small jianzhong soup essential, traditional Chinese medicine companion-whole wheat maltose, such as Jindian maltose with stronger malt flavor, maltose soft candy products with Wuzhou Liubao tea-red jujube walnut soft candy, and syrup products with different uses such as baking syrup, moon cake syrup, fructose syrup, and other edible products such as brown sugar, white sugar, white sugar, flake sugar, the bee brand family is growing.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

Not only products, bee brand has also made a certain reputation in the road of online marketing. its sugar products and maltose products have been in the forefront of sales and public praise. bee brand can also be found on various live delivery and short video platforms. We obtained the Guangxi time-honored brand certification in 2015, and are currently working hard towards the goal of China's time-honored brand. We hope that new and old customers will witness our growth together.

 

蜜蜂牌麦芽糖亮相“龙年非遗大集”

 

Bees Brand has insisted on using traditional technology and natural materials to make sugar since 1956. Its heart has not changed in early 68. It has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese for many years. It has been certified by Guangxi Time-honored Brand in 2015. Now it has maltose products such as classic maltose, golden maltose and whole wheat maltose, syrup products such as glucose syrup, baking syrup, moon cake syrup, sugar and other edible sugar products with stable quality, sweet and mellow is the result of the efforts and inheritance of generations of technicians. Choosing a bee card means choosing value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar for sixty-eight years!

 

This article label]Intangible Cultural HeritageIntangible Cultural Heritage CollectionChinese Intangible Cultural HeritageThe night of intangible cultural heritageBee BrandMaltose BrandsWhat brand of maltose is good

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Key words: Bee Brand Maltose Appears in "Dragon Year Intangible Heritage Collection", Inheritor Mo Xianke Won Award from China Intangible Heritage Protection Association

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