Recently, Wuzhou Huaguang Cable visited Lehaha Company to discuss the transformation of traditional enterprises in the network era with General Manager Mo Xianke. Mo Xianke warmly welcomed and shared Lehaha Company's network marketing experience. maltose brand which is good, guangxi time-honored bee brand maltose trustworthy.

Lehaha Company started in 1956, from small manual workshops to public-owned factories to modern private enterprises. It is not too much to say that it has followed New China through a new era and the Long March. Looking at the history of Lehaha, you can also see from one side. The plight of Chinese enterprises in different times.

Just like the early days of the Long March, although it was a strategic shift, it was orderly and the economy was not disorderly. During the period of "Wuzhou Liangguo candied fruit factory", lehaha company also completed the feat of annual output of 300 tons under the almost pure manual production mode, relying on the hard work of a large number of skilled workers. However, in the planned economy period of shortage of resources, the production of the factory is difficult to reflect the real demand of the market.

The 1980 s and 1990 s brought about an open market and competition. Under a series of mergers and reorganizations to adapt to new challenges and seek new opportunities, Le Haha is still struggling to develop. Reform and opening up have made many former state-owned enterprises understand that stable market quotas are no longer available. Survival in competition is the main theme of the times. Mo Xianke graduated from university in 1993 and was assigned to Le Haha Company, which was just in time for Le Haha to cross the snowy mountains and grasslands.

"At that time, I did everything to gain the market," Mo Xianke said in his sharing. During the difficult period of enterprise development, he was also a driver, salesman, mechanic, etc., driving around, taking his products to various fairs, looking for various opportunities to plug business cards, entertaining all kinds of businesses, and finally getting a chance to survive with all kinds of hard work.

However, the times are always developing. Only by seeing and seizing the opportunities can we get twice the result with half the effort. "At that time, I was still young and able to run and bear hardships. I couldn't run all the way to the old. I had to think of some new ideas." Mo Xianke also keenly saw the impact of the Internet on life. The first edition of the official website of Lehaha was also launched in the early 21st century. "The official website is an enterprise's Internet business card and cannot be lost".

Official website alone does not bring any actual benefits. When ebay was popular in the world, Mo Xianke was keenly aware that once a Chinese version of ebay was launched, it would definitely greatly change people's consumption habits. When Taobao began to take shape in 2005, Lehaha brought its products into Taobao and opened the Lehaha Taobao enterprise store that still exists today. At the same time, he also understood that one store cannot make a name, as a result, there are Taobao shops such as Xin Ying, Ha Le Kid and Hehe.

"We can't do the Internet, we can only and must follow the footsteps of Internet players to develop our own enterprises". Therefore, not only Taobao Tmall, but also e-commerce platforms such as Jingdong and Pinduoduo have also seen bee brand food flagship stores. Now these stores can gain a firm foothold in maltose and sugar categories. When the above platforms have become "traditional e-commerce, le ha ha also started the publicity of bee card and Le ha ha following social platforms such as tremolo, fast hand and little red book, and gained a part of the audience.

Mo Xianke also knows that Huaguang Cable is essentially different from Le Haha Company. E-commerce is impossible to be suitable. However, to promote brand awareness, or in other words, to let people contact with such traditional enterprises in a more friendly and easier way, and to let the brand take root in people's minds, can only adapt to the development of the times. Waiting for a sword from a boat can only become a historical memorial. "Small videos or live broadcasts are popular among young people, we should follow up, not just pursue gorgeous publicity, but let people know that although we are traditional, we can also be very trendy".

"Online marketing should be done, but it should also be understood that online marketing is essentially a kind of external declaration, and it must be the positioning of its own products with market value in order to stand firm." Although bee brand maltose is close to fully automated production, Wuzhou maltose, as a non-legacy of Guangxi, has not lost its traditional production skills. Every step such as wheat distribution, pulp grinding, fermentation, pressing, boiling and packaging is only from pure manual to mechanical, it not only liberates labor, but also ensures stable quality and output. Therefore, "traditional craftsmanship" has also been posted on the classic packaging of white body and red cover. It has not changed for 68 years. "Traditional craftsmanship is the positioning of our Lehaha products. Following the price war with our peers, we have ruined all possible development opportunities".

In the future, bee brand maltose and bee brand sugar will still adhere to the traditional process, bringing the public a sweet taste that has not changed in the memory of each stage of life.

Bees Brand has insisted on using traditional technology and natural materials to make sugar since 1956. Its heart has not changed in early 68. It has been favored and loved by people in Guangdong, Guangxi and Qiong and overseas Chinese for many years. It has been certified by Guangxi Time-honored Brand in 2015. Now it has maltose products such as classic maltose, golden maltose and whole wheat maltose, syrup products such as glucose syrup, baking syrup, moon cake syrup, sugar and other edible sugar products with stable quality, sweet and mellow is the result of the efforts and inheritance of generations of technicians. Choosing a bee card means choosing value for money. bee brand, chinese traditional sugar professional manufacturers, focus on chinese sugar for sixty-eight years!

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